Oliver Cassels

Associate Managing DirectorEurope
Areas of Expertise

Agribusiness, Start-Up Organizations

About

Olly’s unique perspective in Food & Ag comes from a career spanning everything from high-growth agritech start-ups to investor roles in East Africa. This gives him a proper, hands-on understanding of what makes leaders tick in this fast-paced industry – and how to find them. 

He prides himself on finding the sort of leaders who can genuinely make a difference and push things forward for our clients. Based in the UK, Olly’s also got a keen eye on the future. His MSc in Agricultural Economics and recent certificate in Sustainable Food from the Cambridge Institute for Sustainability Leadership highlight his commitment to forward-thinking leadership. 

Recent Placements & Food for Thought

The leaders we place prove the quality of our work. The knowledge of our experts provides the insight you need to attract the right candidates.

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